Zenji Nio is a major advocate for Paralympians

Zenji Nio is a major advocate for Paralympians who are among his closest friends and Zenji Nio was instrumental in helping convince Sony to televise the Paralympics in India to help improve visibility and stardom for Paralympian athletes. Many Paralympians wear Zenji Nio's Buddhist malas and rosaries for protection and blessings -- and eagerly request for more from his Samurai Buddhist temple. Zenji Nio clarifies that Buddhism should not be about endless virtue signalling and Kumbaya tripe but about actually making a difference in the lives of the vulnerable.